Forrester

iv E S UMMAR y As marketing and eBusiness functions at...C ONTENTS The Web Plays A Small ? But Growing ? Role In...Consumers? Telecom Purchases When Making A Service Purchase Decision, Word Of...e We B P l A y S A SMA ll ? B u T

sometimes confusion. Forrester has profiled a range of pan-European SAP...D In ####, Forrester published a comparison of SAP implementation providers...vertical process and technical expertise as differentiators, with a stronger bias toward local country...However, all five providers pursue a global delivery strategy involving either

scores are down this year as the financial crisis takes its...crisis. Lower home prices and a sharp sell-off in the...scores are down this year as well. In each of the...customers ? but few firms score as poorly on customer advocacy as the big three banks. In

Day November ##, #### Establishing A Solid Architecture Foundation For SOA...policy management should work from a logical architecture, outlining the major...SOA policy management infrastructure. t A bl E OF cON t...Management Requires An Architecture, Not A Product Designing Your Architecture For

Web shoppers when applying for a financial product is completing an...# Channel executives must deliver a quick, consistent, multichannel customer experience...and Progressive use application prefill, a multichannel data-retrieval technology, to...customer enters household information such as his or her name and

with brand advocates and creating a positive place to get together...company forum, which we define as: A brand-sponsored interactive environment where...marketers work together to improve a company?s products and services...re willing to participate in a company-organized forum to develop

UMMAR y Cloud computing is a confusing topic for vendor strategists...different types of compute clouds as one. Server clouds support the...massive, many-machine workloads such as Web sites or grid compute...to server cloud, while developing a separate strategy to compete in

T i VE Su MM a R y The news headlines...economies are undoubtedly plunging into a recession. Yet, Forrester encourages forward...the consumerization of IT. T a B l E OF cONTENTS...Make Clever Use Of Technology As The Source Of Differentiation The

### inquiries Forrester receives annually, a very regular stream comes from...agreement. Understanding Microsoft licensing is a co MM on c H...many organizations, Microsoft licensing represents a significant portion of the overall...the overall IT budget. In a recent Forrester survey, more than

##, #### HR Analytics Become A Must by Zach Thomas for...resources (HR) departments are viewed as service centers providing critical, but...services to the business. In a turbulent economy where workforce reductions...siloed systems, inconsistent data, and a lack of benchmarks and tools

resource management (HRM) will be a key area of focus in...area of focus in #### as companies and government organizations put...talent? is on the backburner as the focus shifts to hiring...through the crisis and prepare as the climate shifts to the

professionals stand in the spotlight as the economic downturn continues and...while under the cloud of a very uncertain and unfavorable tax...environment. Finance Pro F essionals a re T H e Firs...De F ense i n a Fal T ering e conomy

EC u TIVE Su MM a R y The financial crisis...hitting industries across the globe. As a result, the financial industry and...most regions. But, is this a technology depression comparable with the...software industry around innovation, M&A, and partnership activities. While this

who consider their main bank as a customer advocate that does what...in their best interests. Just as they did in ####, Germany...who view their main bank as a customer advocate: ? Have more accounts...not see their main bank as a customer advocate (see Figure #

it helped make green IT a pillar of the company?s...s branding and marketing efforts. A green d A t A center supports A green m A rketing str A tegy IBM customer kika/Leiner...Leiner faced several business requirements as it studied the options for...it studied the options for a new corporate data center: #

Topic Overview: Interactive Marketing In A Downturn by Christine Spivey Overby...of their overall marketing budgets. As an interactive marketer, how do...for future campaigns? By constructing a business case of both numbers...Why Interactive Marketing Matters In A Downturn Forrester?s Take On

Ex ECUTIVE S UMMAR y A global pharmaceutical company processes nearly...million invoices per year through a handful of shared service centers...SSCs), but was suffering with a ##-day backlog. The company...extending that to invoices was a logical progression. The company achieves

costs. Many organizations are taking a closer look at employing home...offers several potential benefits, such as improved recruiting opportunities, flexible work...agents. While early adopters of a home agent plan often point...also mention the importance of a clearly defined process for managing

tell us the secrets of a successful I#P improvement initiative and...found that companies should create a cross- functional program that targets...participation. Forrester has also developed a maturity model to show how...Best Practice No. #: Launch A Cross-Functional Prog